What are Keywords and How to find High Ranking Keywords

Posted by on Jul 25, 2010 | 26 comments

What are Keywords and How to find High Ranking Keywords

When it comes to fully optimizing your website and getting your website to show up on page 1 of the major search engines like Google, Yahoo, Bing and others, any online project must start with proper and thorough keyword analysis.

Keyword analysis will find the common search phrases with high volume search and low competition, so you can incorporate them into the meta-data, title and tags in your website. To do this, you first need to find out what keywords – or search terms people are typing into the search engines like Google, to find web sites like yours. All the operations for a proper and thorough keyword analysis can be done manually or with tools freely available on the web but if you don’t know what you’re doing, competitive keyword evaluation and analysis can be a long, agonizing and onerous task. 

What is your Website Competition Doing?

To perform a proper keyword analysis, there are many parameters you need to check from some of the other top ranking websites that are comparable to your own, in order to estimate their “strength” and  “commercial intent”.  For example, if you are a business that builds websites, then you need to perform a thorough keyword analysis on all the top ranking web sites that also offer website building. Or, if you are have a dog grooming business, then you will need to perform a thorough keyword analysis on your competitor’s top ranking dog grooming websites. Doing a competitive keyword analysis will show you which keywords your competition are trying to gain high ranking for in the search engines. This can all be done manually, however, even though you may discover which keywords your competition are using, you won’t necessarily be able to tell which of those keywords are specifically getting them high rankings and which keywords are not contributing to their ranking at all.

Save Time and Increase the Chances of Success with your Website

A HUGE time saving  solution is to use a specialized tool like Market Samurai. This dedicated keyword research, SEO and competitive analysis tool with a modular design is easy to use and offers some great features in the FREE version and even more value in the paid version. With the free version, you can see for yourself why it is one of the top listed search engine marketing web tools of all tools available on the market today and why it is the keyword research and keyword analysis tool of choice for the Sweet Spot Training Centre, our websites and our client’s websites. Not only will it save you countless hours of research anguish, but will help you target the best, commercially viable keywords that matter.

Keyword Placement

Once you have established the best keywords to use for your website, your next step is to insert them into your website. There are basically five locations that should contain keywords:

  1. In the title of your web site  (you can do this if you perform a keyword analysis BEFORE you buy your URL)
  2. In the description tag(s)
  3. In header tag(s)
  4. In the meta-tags on each page / post of your website or blog
  5. Sprinkled within the body of  your text on your web pages and posts.

Adding your optimized competitive keywords into these 5 areas of your website will almost instantly SKYROCKET your website higher in search engine rankings with all the major search engines!

But how will you know if it actually helps?

Before you can determine if adding your competitive keywords into your website is helping your website reach higher rankings, you first need to know where your website is ranking.  You can do this either by typing these keywords into a search engine like Google, and then scrolling through pages and pages of Google search results until your find your website OR you can simply enter your own website into the Market Samurai tool to INSTANTLY find out how your site is ranking and will actually track your progress and movement upwards. Very impressive indeed!

TRY IT FOR FREE

Click the Market Samurai button, where you can download a free full trial version of this amazing keyword research and analysis tool. Market Samurai also provides excellent training on how to use their tools, as well as a more enhanced, paid version that is well worth the small cost. In any case, you get to keep the keyword tool and on-going updates for free!

No time to do it yourself?

Why not let Sweet Spot Training will perform a competitive website analysis and provide you with a list of optimized keywords for your business or niche, specially targeted to YOUR line of business. We will even walk you through inserting them into your website for the BEST results!

Only $47

Just enter your main keyword into the Special Instructions Box.

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