Small Business Owners & Entrepreneurs

Attention all Small Business Owners and Entrepreneurs,

If we could show you, step-by-step how to make money – or MORE MONEY for your business with minimal to no investment, would you want to know more? If you could learn how to start generating revenue – or MORE revenue for your business, could you spare 3 minutes to read on?  I am talking about the power of the the world wide web (www) and promoting your business and products online.

Did you know that:

• Web Developers charge between $35-75 per hour
• Most Web site building software costs an average of $300 and takes months to learn before you can use it
• A small 3-5 page website will typically cost you from $1000 to over $5000
• It typically take 4-6 weeks of meetings back and forth with Developers before you have a working web site

If you are like me, then you prefer a simpler, less expensive, faster approach to getting on line and promoting your business.   Time is money and at the rate of hiring someone and then waiting weeks – or months for a website could literally cost you thousands of dollars in lost revenues – out of your own pocket. Let’s face it, in this economy no one can afford to be hiring a team of web staff and throwing that kind of money out the window on things they can simply and easily do themselves. You really don’t have that much time – or money to waste.  Wouldn’t it be fantastic if you could build and customize your own website exactly the way you want, simply and easily? Building a website CAN be fast and easy, even fun - if someone shows you how.

Why You Need a Website

The internet has become the number one way for companies to reach their existing customers and make new prospects. Rather than spend hundreds of dollars on business cards that contain a few lines and some contact information or paper flyers and brochures that you then have to pay out more money to have someone distribute, a website will provide your customers and new prospects with: - the details on all your products and services - allow them to read testimonials from satisfied customers, and - sell your products around the world – even when your not ‘open for business’ – like when you’re asleep! All marketing and sales experts agree that in 2010 and beyond, the best, most cost-effective way to reach your market is with a web site.

Where to Begin

Ok, so you agree that having a website can really boost your buisness but you don’t know where to begin. The first thing you need to do is build it!  There really is a ton of information available on the internet these days.  If you want to learn a new language, you can learn it on line; if you want to see another country, you can visit it on the web. There are literally millions of web sites on the world wide web covering topics of every kind.  You can find anything there is to know on the internet if you know where to look. But with so much information out there, you also need to know who you can trust.  Sweet Spot Training Centre offers do-it-yourself workshops on website building, customizing and search engine optimization strategies, as well as full services at affordable prices. Contact us today for your free consultation and we will show you exactly how you can build a site and start making (more) money on your website today!

You have a Website – What is Next

So you already have a website for you just had one built, the next step you need to do is to optimize it. This means checking to make sure all your links and buttons work, pages open properly, images show up, and all the other functionality built into your website is working properly. Believe it or not, people have become accustomed to seeing certain things in certain places. For example, if someone visiting your website wanted to do a search, they would look to the upper right – then upper left of your home page for a search bar. That’s because the majority of websites over the years have placed it there, so it has become a “best practise” – a standard that users have accepted as being the correct way to do something. Most developers and many web designers, while good at their craft, are not familiar with website optimization best practises. Even internet marketers who did not study the field professionally will not be familiar with many of the best practices that could literally make or break the success of your website. When you think about it, the website you are creating is for your customer – not for you, that is why the most successful websites on the internet today are those who have implemented website optimization best practices into their website design, development and content management.

Web site optimization also means creating a tag line for your website, using targeted keywords, and then embedding those keywords into the pages themselves. Using keywords strategically and properly this will boost your site ranking (where you show up on search lists in search engines like Google, MSN, Bing, Yahoo, and the others) and increase your visitor traffic – how many people visit your website.  Statistics show that the average website has a 1-3% conversation rate – that means for every 100 people who visit your website, 1-3 of them will buy or enquire further. That means, logically, if you drive 1000 people to your website, you’ll gain 10-30 customers; if you drive 10,000 visitors to your website, you’ll gain 1000-3000 customers, and so on.  If you are selling products or services on linek, it is critical to the success of your business to drive as much visitor traffic to your website as possible. Once your site is fully optimized, it’s time to promote it.

How To Promote Your Website?

Here are some simple strategies you can do to promote your website:

• Tell all your friends, family and clients about it
• Add the web address (URL) to your business card, letterhead, brochures and other stationary, in your signatures, emails
• Sign up and join some social media forums - like Facebook, YouTube, and Twitter
• Use web tools
• Develop a customized list of keywords specifically crafted for your target audience and insert them into your title, tags, and page description

At the Sweet Spot Training Centre, we can show you how to find your keyword and where to insert your keywords into your site to instantly get more visitors to your website. We will also  show you how to use promotional tools, email marketing campaigns, and video to BOOST your web site visits and sales even higher!

When it comes to learning about web sites and how to market your website, products and services on the internet, always seek advice from trained professionals – but watch out! One of the biggest complaints about on line marketers is that they bombard people with so much information that it’s easy to get lost in it all and not know where to begin or in which order to take the steps. The Sweet Spot Training Centre is different. Mike Tersigni, President of Sweet Spot Training Centre, has been selling waterbeds and waterbed products and accessories exclusively online across Canada and internationally around the world for over a decade with www.waterbedandfuton.com. Waterbeds!! Can you believe it?!  Waterbeds are a specific target niche and they just have to be one of the most difficult things to sell online, sight unseen – yet Mike has been doing it successfully for 12 years!  If Mike can make a 6-figure income selling waterbeds online, then you can certainly make money selling your products and services online too, using his techniques, skills and experience. We developed the Sweet Spot Training Centre with no false hopes, no *gurus* with promises of fame and fortune, and no empty hype. You get tried and true steps from professional web marketers that will bring more visitors to your website and increase your buisness exposure and sales. You also get personalized service and step-by-step instructions on how to further boost your online business.  As small business owners and entrepreneurs ourselves, we are looking to partner with other small businesses, to help you gain the competivie advantage in the online market place.

For more information on the services we offer, please view our calendar or contact us today! As a Sweet Spot Training Centre member, you’ll receive valuable information on how to build and market your own website, increase traffic, improve search rankings, and so much more. Not a member? Membership is free. Use the form to sign-up today!

* If you have a comment about the article you’ve just read, please feel free to leave your comments below. Once approved, your comment will be posted in this forum for others to see, so don’t forget to include a back-link to your own website. Many backlinks = TONS more traffic to your website!